Make Your Brand Remembered, Traditional Marketing Done Right

We help Brands leverage traditional advertising through the biggest festivals of India, using modern-day creative strategies that impact and drive customer loyalty.

NOW

THE

TIME!

2025

and

forward

all

set

bring

revolution

for

the

B2C

D2C

Brands.

The

growth

it’s

peak!

India has the third-largest digital shopping base (600 million internet users and 185 million online shoppers)

India is home to 600+ D2C brands with an estimated market size of over $66 billion in 2023

In 2021, about 105 deals were invested worth $2.14B in D2C brands in India

The Indian D2C market is speculated to grow at a CAGR of 34.5% during the forecast period of 2022-2027

Consumer obsessed brands will experience highest engagement in the next upcoming years if their marketing, advertising and product-market fit goes all right

STUDY TIME

As per Emarketer andForbes

“Over

70%

purchases

are

influenced

via

well

physical

brand

awareness

and

digital

interactions

from

brands,

consumers

already

know

about.”

Overall

advertising

impact

high

the

advertising

starts

with

traditional

physical

marketing

and

nudges

the

customers

further

via

digital

advertising.

THE BIG PROBLEM 💢

Though the growth for both B2C & D2C is at it’s peak, the competition is too at a peak. Every other day there’s a new brand raising funds and rolling forward. Until unless you stand out and be a leader - someday, someone, will occupy your market cap.

THE SOLUTION

But that’s not enough. Most of the brands does digital great, but does traditional extremely poor.

Traditional Marketing

Pros of Traditional

💸 More cost-effective (if done right)
🎯 Able to target the entire market + the 61% untapped
📢 Greater awareness and impact
⚡ Quicker to implement and gain traction

Cons of Traditional

🔍 Doesn't work for very specific audiences
⛔ Doesn't work based on intent triggers
📉 Difficult to build trackable KPIs
💪 Requires a lot of physical effort and money to scale

Digital Marketing

Pros of Digital

🎯 Extremely targeted
🎯 Based on intent
💰 Healthy ROI (if done right)
📈 Scalable once good results are obtained

Cons of Digital

💸 Insanely expensive (if not done right)
🚫 Can't target the 61% of the market
💤 Low awareness due to too many distractions
⏳ Requires time and money to scale

So the best solution? Answer is BOTH. Here’s why:

Both have their own importance, and you simply can’t miss either—or else you’ll miss 50% of the opportunity instantly.

Don’t choose between them. Merge both methods and watch your brand soar 📈.

OH BY THE WAY

Graph showing new emerging brands.

This is how quickly competition is rising.

There are thousands of digital marketing and advertising consulting firms and experts in India if you need.

But agencies and experts who understands how to leverage traditional marketing for modern day brands and their audience, is really really rare and hard to find.

Why?

Simply because of the Covid wave everyone thinks Digital is the king. But covid said goodbye, but traditional creatives isn’t.

And now is the best time to leverage traditional marketing at it’s best.

"Everyone is focused on digital, making traditional marketing the most cost effective marketing channel specifically for B2C and D2C industry."

BUT TRADITIONAL ISN’T SIMPLE ANYMORE.

With the rise of digital and creative marketing at its best, you can’t just put up a banner on the highways and expect your business to grow. Understanding the market and building a marketing workflow that gets in customers with creativity and the right strategy is the only key to SUCCESS.

BUT TRADITIONAL

ISN’T SIMPLE ANYMORE

With the rise of digital and creative marketing at its best, you can’t just put up a banner on the highways and expect your business to grow. Understanding the market, and building a marketing workflow that gets in customers with creativity and the right strategy is the only key to SUCCESS.

To win at traditional, you must have the:

THE BIG PROBLEMS 😕:

No one wants to see your boring ads between television, driving on the highway, waiting on the traffic signal or when someone makes them hold a flyer.

💗 Understanding how to win hearts
🧠 Understanding how to hit the bullseye and make your business remembered
㊙️ Understand the secret sauce behind emotions and correct timing
📢 Understanding how to make your marketing not feel like marketing
👁 Understanding the right way to advertise and capture attention
💲 Understanding how to lower your marketing budget and increase ROAS
🌍 Understanding every location deeply to find the sweet spots

THE BIG SOLUTION:

If you’re thinking then what’s the revolutionary solution to all these problems, then I must admit there’s no revolutionary solution.

The only solution is making marketing not feel like marketing, and selling your brand’s products so cleverly that your ads feel like a necessity.

OOPS, SORRY!

While covering everything, we missed the point of introducing ourselves.

About Us

Joyjit Ghosh

Subhajit Hara

OUR GOAL

We’re a very simple team with a very simple goal. We’re deploying everything we’ve learned from working with some of the biggest brands in India and in the most challenging B2B niches. Over the last 2 years, we’ve been studying the market, its patterns, and the biggest gaps to fill. We target the gaps no one is even noticing. We likely know one or more things about implementing traditional marketing with festivals to create a sacred impact for your brand!

👴 The Old Way:

Brands blindly putting ads via multiple traditional channels
Running the same boring ads over time
No solid way of tracking or understanding campaign performance
Being blind without proper data
Dealing with sky-high marketing budgets and burning cash
No creativity, just being traditional as per the name
Feels just like another advertisement in their life
No value, and only ending up being salesy!

👦 The New Way:

Understanding and segmenting the top tier customer persona
Making campaigns more results-oriented
Building ways to track campaign performance
Making data-driven decisions
Increasing more ROI with a lot less budget spent
Leverage creativity to build genuine connections with the audience
Doesn’t feel like another boring ad in their life!
Leveraging lead magnets and leading with value

Understanding your brand, goal and your best ICP

Understanding your current market and giving suggestions

Working on crafting your creative campaign

Help you choose the best spot in the best time and in the best way

Helping you spend less than the market value

Helping you with network and vendors

Helping you measure your campaign performance

Helping you with contracts, legalities and daily updates

Helping your brand grow on social media via our media partnerships

FAQ

Step-by-Step Guide to Achieving the Business Goals

Conclusion

Ready to connect your brand to your customer’s core emotions? Let’s chat and explore how we can elevate your brand.

We’ll help you understand:

1
How we work
2
Some best recommendations for your brand
3
A basic level free strategy